Turkey’s prominence in the search for alternative new supply chains has also given momentum to the fair industry. Export-focused expos in Istanbul are attracting more visitors than ever.
The number of international visitors to Istanbul expos, in particular, has increased to record levels. In addition to visitors from Europe and neighboring countries, it is now seen that visitors from South America, Asia Pacific, and African countries are starting to prefer Turkey.
There is intense trade growth in all manufacturing sectors.
All manufacturing-based sectors are focusing their attention on Turkey. This situation is particularly reflected in expo preferences. All eyes are on Istanbul. Sector representatives and global expo participants and visitors have started to show increased interest in expos in Turkey.
ATRAX – AQUAFUN Expo Focused on Big Goals
Last year, the AQUAFUN Expo, held in Turkey for the first time, provided a record level of national and international business connections and received full marks from participants and visitors.
AQUAFUN 23 – Pool, Spa, Wellness Expo will be renewed in its second year and held simultaneously with the ATRAX Expo from January 12-14, 2023, maximizing the efficiency obtained from the expo with its common target audience and product group.
AQUAFUN, to be held at the Istanbul Expo Center, is a pioneering expo organization that will cater to the projects of a wide range of national and international users, including industry members, architects, tourism and social facility investors, and municipal and public officials.
The Goal of AQUAFUN – ATRAX 2023 is to Increase the Number of Participants and Visitors by 40-50%
Despite being held during the continuing pandemic conditions last year, AQUAFUN – ATRAX hosted around 19,000 visitors from 43 countries and achieved success beyond expectations. In 2023, while aiming for a 40-50% increase in both participant and visitor numbers, an increase in country diversity is also expected. Expos held in Istanbul attract visitors from around 150 countries.