AQUAFUN, the dedicated water attractions, pool and spa platform of ATRAX 2026, will open its doors on 15 January at the Istanbul Expo Center. Sharing her insights on the vision behind AQUAFUN and the key themes shaping the sector, Nergis ASLAN, Chair of the Board and Fair Organizer at Tureks International Fair Organization, emphasizes that water-based entertainment and wellness investments have become a strategic pillar of modern urban development.
“Today, water attractions and spa investments are no longer limited to leisure-driven projects,” says Aslan. “They play a crucial role in enhancing quality of life, supporting tourism, and creating long-term economic value for cities. AQUAFUN is positioned right at the center of this transformation.”
Highlighting the sector’s global market size exceeding USD 75 billion, Aslan notes that AQUAFUN brings together a comprehensive range of solutions under one roof. “From swimming pools and aqua parks to spa and wellness technologies and environmentally friendly water systems, AQUAFUN will showcase a broad spectrum of innovative products and services. We are bringing together professionals from Europe to the Middle East, from the Balkans to the Gulf and the Caucasus, here in Istanbul.”
This year, AQUAFUN opens under the theme “Serious Fun – Blue Future,” focusing on sustainability, efficiency, and technological innovation. “Water efficiency, energy savings, environmentally responsible systems, and smart technologies are now at the core of the sector’s agenda,” Aslan explains. “At AQUAFUN, visitors will clearly see how water-based entertainment is evolving into a key component of sustainable and future-ready cities.”
Beyond the exhibition floor, AQUAFUN also strengthens its knowledge-sharing and networking dimension through BLOOM ARENA – Turquoise Stage sessions. “Under the ‘Blue Future’ theme, industry experts will discuss sustainable approaches, emerging technologies, and investment visions in the pool and water attractions sector. These sessions are designed to provide valuable insights and practical guidance for professionals,” Aslan adds.
Underlining AQUAFUN’s strong business focus, Aslan concludes:
“At AQUAFUN, companies do more than showcase their products. They gain access to new markets, expand their export potential, and build strong international partnerships. We invite all professionals shaping the future of water attractions and spa investments to join us in Istanbul from 15–17 January.”