In 2024, Aquafun took a step forward within Atrax and attracted attention in the pool sector.
Atrax Exhibition grew with a success story that stood out among the events held in 2024 and attracted the attention of the sector. Aquafun Show, organised especially in the pool and spa sector, made a name for itself with the great interest it attracted and a significant increase in the number of exhibitors. While Aquafun prepared the environment for the commercial successes achieved by the exhibitors, it also helped both exhibitors and visitors to increase the awareness of the sector with the seminars and panels it organised.
During the period of crises such as pandemic, climate changes, inflation and energy problems affecting the development of the pool, spa and wellness sectors, Atrax – Aquafun responded to the needs of sector professionals such as changing their perspective on the industry they are in, keeping up with innovations and supporting their creativity. In addition, the contribution of detached and green area-oriented life to the pool sector, which has entered an increasing trend after the pandemic period, was frequently mentioned in the panels and seminars held at Aquafun.
The entire Pool and Spa Sector Meets under the roof of ATRAX-AQUAFUN between 30 January-1 February 2025.
Aquafun, which will be held for the 4th time between 30 January – 1 February within the scope of Atrax Exhibition, is preparing to host global manufacturers who want to take their business to the next level in the pool, pool equipment and spa sector under one roof. This prestigious expo provides an important platform for companies operating in the sector and opens the door to new business opportunities. The pool and spa sector is developing rapidly in line with the demands of consumers in search of health and comfort, and manufacturers who want to follow these developments closely come together at Atrax-Aquafun.
The event will offer attendees the opportunity to discover the latest trends and innovations in the sector, as well as a large exhibition area where state-of-the-art products are exhibited. Pool and spa sector manufacturers aim to expand their customer portfolio and increase their competitive advantage in the sector by introducing their new products at Atrax-Aquafun.
Tureks International Expo Organization Continues Its Determination To Carry Aquafun Expo To The Top Of The Sector With Its Integrated Marketing Approach.
Tureks International Fairs continues to work decisively with the integrated marketing approach it has adopted to carry Aquafun to the top of the sector. The company’s marketing activities are designed to cover various channels. Promotional activities carried out through online platforms play an important role in increasing the visibility of the exhibition in the national and international arena. In addition, the promotion of Aquafun at sector exhibitions organised in Turkey and abroad increases the awareness of the exhibition by providing direct interaction with potential participants.
Tureks International Exhibition Organisation does not hold back from using traditional marketing methods for the promotion of Aquafun. Billboards, banners and other visual materials are placed at strategic points to ensure that the exhibition reaches the target audience effectively. In addition, co-operation with important associations and federations in the sector reinforces Aquafun’s prestigious position in the sector and increases its reliability.
The integrated marketing strategy adopted by Tureks International Exhibitions stands out as a decisive factor in taking Aquafun to the top of the sector. The company’s promotion of the exhibition by using various channels effectively contributes to Aquafun becoming an important meeting point in the sector and strengthens the success of the exhibition.
Istanbul’s Geographical Location Eliminates Transport Issues and Logistic Concerns.
Located at the crossroads of Europe, Asia and the Middle East, Istanbul has an ideal location for expo organisations. This strategic location contributes to the expo being recognised and attracting attention not only locally but also internationally. Exhibitors and visitors from Europe, Asia and the Middle East can easily reach Aquafun thanks to the transport and logistics facilities offered by Istanbul. This stands out as an important factor that will support the success of the event by increasing both the number of exhibitors and the number of visitors.
Istanbul’s internal transport network is highly developed. Both air, road and maritime connections are highly effective and efficient. This ensures smooth access to the fairground both at local and international level. In addition, in-city transport facilities are also quite wide and varied. This helps exhibitors and visitors to access the easily.
The logistic advantages provided by Istanbul provide convenience not only in terms of ease of access to the fairground, but also in sending the products from the seller company to the buyer company as a result of the commercial agreements made at the exhibition. The fact that the region is integrated into all existing transport methods and the shipping costs are cheap due to the location advantage allows companies to carry out cost-effective commercial activities.
New Products, Innovations and Trends Will Leave Their Mark On The Exhibition.
Innovative moves continue to come from the exhibitors of Atrax – Aquafun Exhibition, which has filled 85% of the exhibition area in the first quarter of the year. The most important trends of recent years and innovative products of 2024 are being prepared to be exhibited at Aquafun. In the pool sector, innovative products such as smart pool systems, salt water pools, infinity pools and natural swimming pools are ready to be exhibited, while on the spa side, trendy products such as personalised spa experiences, technological spa applications, natural and organic spa products are counting days to meet the visitors.
Such innovations not only increase the interest in Aquafun, but also pave the way for the pool, spa and wellness sector in Turkey to become more competitive in the international arena.