6th Pool, Spa, Wellness & Water Attractions Equipment Show
Part of ATRAX Expo
28 - 30 January 2027
Istanbul Expo Center - TÜRKİYE
The Pool and Spa industry meets at ATRAX – AQUAFUN.
Become part of this powerful network and take your brand beyond borders with your stand.
ATRAX – AQUAFUN is a global business and trade platform that brings together companies operating in pool, spa, wellness, and water-based living solutions with manufacturers, investors, developers, public institutions, and international buyers on the same stage.
AQUAFUN, within ATRAX’s structure that brings together attractions, recreation, sports and open-space solutions; offers a focused, complementary and multidisciplinary meeting point for the pool, spa and water-based project sectors. This integrated platform creates a strong foundation for new investment projects, public–private partnerships, and city-scale implementations.
Thanks to Istanbul’s strategic location, it provides direct access to the markets of Europe, the Middle East, North Africa, and Central Asia.
What's in AQUAFUN?
POOL SYSTEMS & EQUIPMENT
WELLNESS, SAUNA AND SPA SOLUTIONS
POOL COVERING AND DECKING SYSTEM
FOUNTAINS, ORNAMENTAL POOLS EQUIPMENT
POOL SIDE FURNITURE AND LANDSCAPING PRODUCTS
WATER ATTRACTIONS & PRODUCTS
2027 Theme: Urban Wellness – Active City | AQUAFUN Wellness Flowing from Water
Urban Wellness – Active City reflects AQUAFUN’s water-centered approach, aiming to transform cities into active, healthy, and attractive spaces through pools, spa, wellness, and water-based living facilities.
This theme focuses on facility projects that make physical activity and healthy living a natural part of everyday life by harnessing the healing, activating, and social power of water. From spa & wellness centers to aquaparks, from thermal and health facilities to public water spaces, this approach brings together multidisciplinary and sustainable solutions that support active living at the city scale.
With its Urban Wellness vision, AQUAFUN 2027 offers a strategic platform where water-based projects, new investments, and innovative urban applications come together for investors, public institutions, and industry professionals.
WHY AQUAFUN?
• Istanbul’s strategic location serves as a natural bridge for multinational trade.
• Offers easy access with visa-free travel opportunities and direct flights.
• Features a professional exhibition setup that allows direct interaction with key decision-makers of the industry.
• This major event, combined with Istanbul’s global trade power, takes place in a 60,000 m² area across 6 themed halls categorized by product groups.
• Over 400 exhibiting companies showcase their most innovative products and solutions, while thousands of industry professionals, investors, and visitors find the opportunity to establish high-potential business connections.
Be a part of this growing international network – Make a difference in Istanbul with AQUAFUN.
17,922 professional visitors from 81 countries and 400 exhibitors from 31 countries…
ATRAX 2026 once again proved that it is a true global meeting point.
Bringing together industry professionals from all over the world under one roof, ATRAX and its thematic areas AQUAFUN and OUTDES demonstrated their international reach and trade strength through tangible data. This strong impact provided brands with not only visibility in the Türkiye market, but also global exposure, new business connections, and sustainable growth opportunities worldwide.
Thanks to Istanbul’s strategic location, it provides direct access to the markets of Europe, the Middle East, North Africa, and Central Asia.
5 Halls • 55,000 m² • 400+ Exhibitors • 20,000+ National & International Visitors
Be part of the strong structure offered by AQUAFUN and carry your brand into global markets.
LAST YEAR IN FIGURES
TOTAL VISITOR
81 COUNTRY
INTERNATIONAL VISITOR
TOTAL VISITOR
24 COUNTRY
INTERNATIONAL EXHIBITORS
Press Release
AQUAFUN Opens Its Doors: “Water Attractions and Spa Investments Are Becoming Strategic for the Cities of the Future
AQUAFUN, the dedicated water attractions, pool and spa platform of ATRAX 2026, will open its doors on 15 January at the Istanbul Expo Center. Sharing her insights on the vision
FINAL PREPARATIONS AT AQUAFUN
The First Industry Gathering of the Year, Opening Doors to Global Partnerships Final preparations are underway for ATRAX AQUAFUN, the dynamic meeting point of the pool, spa and aquatic attractions
Global Buyers Meet the Leaders of the Pool and Spa Industry: The Countdown to AQUAFUN 2026 Has Begun
Istanbul – Bringing together the pool, spa, wellness, and water attraction industries, AQUAFUN will host international visitors for the 5th time at the Istanbul Expo Center between 15–17 January 2026,